Brice Long is the Executive Vice President & Chief Operating Officer at O2X, bringing a deep company familiarity, cultural competence, and a passion for human performance to his role. Leveraging a foundational understanding of the O2X mission, Brice’s insight and creative vision guide the company to operational excellence and regularly surpassing ambitious goals.Since joining O2X, Brice has held multiple leadership roles through tremendous growth.  Brice led the development of the on-site specialist program, O2X mobile application, key strategic partnerships, and has worked with O2X’s biggest clients to design and implement complex HP programs at locations nationwide. He has previously served as Business Manager; Director of Human Performance Experience; and most recently as Director of Client Services. As a Certified Strength and Conditioning Specialist, he has also presented the O2X curriculum at workshops and national conferences; as well as led dozens of Human Performance training events. Previously, Brice worked as a senior aide to former Defense Secretary Donald Rumsfeld, managing his DC office, communications, and the campaign for the release of the New York Times Bestseller Known and Unknown. Brice has also served as a Senior Advisor at a non-profit, Concordia, working with the CEO to optimize company operations and lead teams through the execution of multi-day events in Bogota, Colombia, and New York City, responsible for high-profile speakers including President Joe Biden, General David Petraeus, Colombian President Juan Manuel Santos, Colombian President Ivan Duque, and others.  Brice was also a career firefighter with experience leading recruit academies, officer development, and field training, as well as department fitness programs. His work there has been recognized by national fire service organizations and published in the NSCA’s peer-reviewed Tactical Strength and Conditioning Journal.Brice is a graduate of Roanoke College and lives in Duxbury with his wife, son, and their English Bulldog, George Washington.